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Können Bücher und Computer Freunde sein? July 8, 2014

Posted by Wolfgang Tonninger in Business, Trends.
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A new medium is never an addition to an old one, it always develops some cognitive skills at the expense of others.“

Dieser Satz aus Nicholas Carr’s Buch “The Shallows” begleitet mich nun schon seit Jahren. Er hat sich eingebrannt, weil er von technologischen Veränderungen nicht einäugig ohne den Verlust erzählt, der sie begleitet. Werkzeuge erweitern und steigern unsere physischen, sensorischen und kognitiven Möglichkeiten. Keine Frage. Keine Frage aber auch, dass der Teil von uns, den sie ersetzen, verbessern, erweitern, seine Funktion sukzessive einbüßt, sich taub anfühlt. Denken Sie an das Navigationsgerät im Auto, an das wir unseren Orientierungssinn überantworten.

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Beim ebook ist es nicht anders. Wir lesen schneller und diagonaler und inter-aktiver als früher. Die Frage ist: Was bleibt dabei auf der Strecke? Hier ein Auszug aus einem scharfsinnigen Vortrag, den Nicholas Carr kürzlich bei der Digital Book Conference in New York hielt:

The mind with which we read a book is very different from the mind with which we navigate our everyday lives. In our day-to-day routines, we’re always trying to manipulate or influence or otherwise act on our surroundings, whether it’s by turning a car’s steering wheel or frying an egg or tapping a button on a smartphone or tweeting a tweet. But when we open a book, our expectations and attitudes change. Because, as the University of Florida’s Norman Holland puts it, we understand that “we cannot or will not change the work of art by our actions,” we’re relieved of our desire to exert an influence over objects and people. As a result, we can “disengage our [cognitive] systems for initiating actions.” That disengagement from the busy world frees us to become absorbed in the act of reading. It’s only when we leave behind the incessant busyness of our lives in society that we open ourselves to a book’s power, that we become book readers.

The bad news is that there remains a fundamental and destructive tension between what I’ll call the culture of the book and the culture of the computer, and the ebook, lying between the two sides, is being pulled in both directions. Yes, you can read a book on a computer screen, but that doesn’t mean that the computer is a friend to the book. Book reading has never fit all that well into the world of mass media, and it fits even less well into the world of mass digital media. The book has become a countercultural object. To read a book today is to swim against society’s current.

Den kompletten Text finden Sie hier.

Bildnachweis: Eine Art Rückführung von Ines Seidel

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